"We understand investors are concerned that SodaStream's production might be affected by the recent attacks on Israel. I wish to remind you that our factories have never shut down, whether during the Lebanon war in the summer of 2006 or the more recent and similar situation with Gaza in the winter of 2008-2009. We have operated at our usual full staff and capacity this entire week and plan to continue. The vast majority of our operations employees are not subject to the risk that they will be called up to perform military reserve duty. However, it is important to understand that even if we did need to close the factory we are prepared for this and it would not have an impact on the day-to-day business, for several reasons. We currently have production facilities in China, both company-owned and via subcontractors, and can ramp up production if needed. We also manufacture in various locations in Israel, both in the north, the center and the south. Importantly, our CO2 refilling business, the heart of our model, is managed regionally and not connected to Israel. There are 8 refilling stations worldwide that manage the CO2 exchange system locally. Finally, we keep a healthy safety stock of products in two warehouses, one in the US and one in Holland. So we are confident that our consumers and retail customers will continue to have all of their SodaStream products completely available to them without interruption."
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