France and Germany Amazon rankings

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Fri, 06/07/2013 - 2:26pm -- Anthony Hoban

France-- Only one coffee maker ahead of Sodastream

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Germany---- Looks like USA Amazon at xmas time in terms of products in top 100...

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Anthony Hoban's picture
Submitted by Anthony Hoban on

Germany 1 machine in the 3 slot.... Highest I have ever seen.... 6 total in top 82
France 1 machine in the 5 slot and 2 items in Top 5...3 total in top 19

These are the best numbers I've seen over the last 8.5 weeks,,,, Crazy day!!!

Anthony Hoban's picture
Submitted by Anthony Hoban on

Germany 1 machine in the 3 slot.... Highest I have ever seen.... 6 total in top 82
France 1 machine in the 5 slot and 2 items in Top 5...3 total in top 19

These are the best numbers I've seen over the last 8.5 weeks,,,, Crazy day!!!

Anthony Hoban's picture
Submitted by Anthony Hoban on

7 Sodastream items in Top 71 on AMAZON Germany..... One machine in the number 1 spot.....

Date first available at Amazon.de: 28 September 2011
Average Customer Review: 4.3 out of 5 stars See all reviews ( 123 customer reviews )
Amazon Bestsellers Rank: No 1 in Kitchen & Dining ( See Top 100 in Kitchen & Housewares )
# 1 in Kitchen & Dining > Kitchen Utensils & Kitchen Accessories > Water Filters & Cartridges
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Anthony Hoban's picture
Submitted by Anthony Hoban on

I wonder if supply of machines are running low in the 11,000 locations and folks are turning to Amazon? Also I'm seeing both in France and now Germany additional Co2 canisters move up in ranking, in France's case to number 6 or so and in the 20's-50's ranking in Germany.

11 weeks of awesome numbers let' see how long it last.

slugger's picture
Submitted by slugger on

Seth, all these numbers / trends seeming impressive. But does it really amount to any meaningful volume that could move stock?

Seth Golden's picture
Submitted by Seth Golden on

slugger wrote:
Seth, all these numbers / trends seeming impressive. But does it really amount to any meaningful volume that could move stock?

Over time yes, but in the interim it will definitively serve to produce rising revenues. Germany and France are considerable markets for SODA with a large number of doors. One has to appreciate the disconnect of stock and company that seems to pervade itself through the first three quarters of the year. Come November, the stock seems to accelerate and catch up to its first two quarterly reporting results.

Anthony, as far as Germany is concerned, weather has been a big issue YOY with the flash flooding and loss of power during the quarter to thousands of homes. It's possible that the increase in Amazon rankings may be a product of the consumer not being able to commute to a retailer. Unfortunately, we can't determine this for certain as to whether or not Amazon is just pulling sales out of the brick and mortar retailers until SODA lends some results or clarity on the region.

Anthony Hoban's picture
Submitted by Anthony Hoban on

Just as a baseline. Last year for Germany during this time frame the best I saw was 1 machines floating between 90 and 120.. Now we have 9 sodastream items in the Top 80 or so... Also in France I saw one machine floating around 50 last year during this time frame..

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